Sr Director Marketing - US Knee Solutions
Company: Smith & Nephew
Location: Memphis
Posted on: October 19, 2024
Job Description:
Sr Director Marketing - US Knee SolutionsLife Unlimited. At
Smith+Nephew we design and manufacture technology that takes the
limits off living. Develop and maintain a deep understanding of the
US knee arthroplasty market landscape: including market trends in
both implants as well as technology adoption, customer priorities,
and competitive landscape to craft our go to market approach.
Responsible for developing and implementing go to market plans for
the entire US knee portfolio including robotics and PSI
technologies. Responsible for developing annual marketing plans for
their portfolio including market & competitor analysis, customer
segmentation & targeting, portfolio value proposition, key brand
messaging, promotional planning, trade show strategy, medical
education & product training strategy, sales tool development,
digital and web strategy, inventory planning and forecasting for
each product category.What will you be doing?
- Annually build and present marketing plans to the VP of US
Marketing Ortho.
- Participate in a monthly review of progress and support annual
business planning process partnering with global marketing, sales
management, medical education, sales training, supply planning and
finance teams.
- Build and supervise key performance indicators in US and lead
the remediation effort to drive deeper market penetration of
assigned products.
- Deploy pricing guidelines into US market, lead pricing
exceptions process, and provide input into pricing decisions.
- Lead all aspects of all downstream new product launch execution
activities including channel readiness execution, segment & target
customers, build surgeon champions, prioritize territory roll-outs
& identify inventory needs, plan and execute local training and
road shows, support events as subject matter authorities.
- Partner with sales team to define and implement effective
customer targeting, develop physician champions, and capture input
to drive marketing decisions.
- Work with Sales Leadership to develop tools and resources to
support their efforts on the product lines.
- Work with Medical education team to develop resources to
support customer product training requirements.
- Supports industry educational meetings and events, on-site
customer meetings and labs, national sales meeting and other
strategic meetings.Location: Memphis, TN or US - FieldEducation:
Bachelor's Degree or 10+ years of industry
knowledge/experienceResponsibilities:
- 10 years business in marketing with at least 5 years leadership
and at least 3 plus years with in orthopaedic marketing experience;
Leading 3-4 Direct reports / 7-10 Indirect reports
- Strong leadership, motivation and team building skills
- Strategic problem solver with ability to anticipate future
issues; Ability to anticipate and identify business needs that can
drive value
- Strong analytical and problem-solving skills with the ability
to interpret sophisticated data and draw actionable insights
- Highly collaborative with ability to meet needs of multiple
stakeholders
- High energy and engaging; Ability to build relationships and
influence across a global organization
- Excellent, confident communication skills with the ability to
communicate with and present to audiences at every level
- Shown aptitude for resolving optimal way to position products
in the market. Knowledge of market research methodologies and
techniques, sales and marketing principles and practices.
- Excellent communication, relationship-building, and project
management skills are essential to success
- Proven ability to successfully manage multiple projects in a
dynamic environment with a sense of urgency
- Proficiency in using analytical tools and software for data
analysis and forecasting.
- Willingness to "roll up sleeves" to perform at all levels and
assist in areas outside of core responsibilities
- Excellent verbal, written and presentation skills
- Understanding of competitive products and go to market models
is a plus
- Understanding of direct and in-direct sales channels is a
plusTravel Requirements: 30%You Unlimited.
- Inclusion, Diversity and Equity - We are committed to
welcoming, celebrating and thriving on Diversity!
- Your Future: 401K Matching Program, 401k Plus Program,
Discounted Stock Options, Tuition Reimbursement
- Work/Life Balance: Flexible Personal/Vacation Time Off, Paid
Holidays, Flex Holidays, Paid Community Service Day
- Your Wellbeing: We offer Medical, Dental, Vision, Health
Savings Account (Employer Contribution of $500+ annually), Employee
Assistance Program, Parental Leave, Fertility and Adoption
Assistance Program
- Flexibility: Hybrid Work Model (For most professional
roles)
- Training: Hands-On, Team-Customized, Mentorship
- Extra Perks: Discounts on fitness clubs, travel and
more!Smith+Nephew provides equal employment opportunities to
applicants and employees without regard to race, color, religion,
sex, sexual orientation, gender identity, national origin,
protected veteran status, or disability.Stay connected and receive
alerts for jobs like this by joining our talent community.We're
more than just a company - we're a community!Check our Glassdoor
page for a glimpse behind the scenes and a sneak peek into You.
Unlimited., life, culture, and benefits at S+N.Explore our new
website and learn more about our mission, our team, and the
opportunities we offer.About Us165 years of pioneering innovation
requires a relentless focus on what's next. We're focused on you.
You're what's next...Ready to take your career to the next level?
Join our talent community for access to new job opportunities. Sign
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Keywords: Smith & Nephew, Memphis , Sr Director Marketing - US Knee Solutions, Executive , Memphis, Tennessee
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